Google Alerts!

26th April 2011 / No Comments »

Monitor what is said about your company and your competition!

For those of you who aren’t familiar with Google Alerts, you are going to love this free Google feature! Type Google Alerts into a search box and you will get a screen that looks like the one to the right-

You can set up multiple alerts and can use your company name, the names of your competitors, any keywords that are important to your business. The possibilities are endless-

I remember in the old days (I am going to show my age here), I worked as an advertising assistant at Russell Athletic (in the Empire State Building, that was fun but getting up to my office in those old elevators was always dicey!), we subscribed to this service and every week we would get a large envelope with all these newspaper clippings that mentioned the company…. I don’t recall what we did with them exactly. I used to browse through them and put them in a drawer somewhere! This is a much better way to see what is going on in your industry and any mentions that your company gets over the internet (even stuff that’s in print may come through).

My client, Center44 (www.center44.com) thinks I am (well if they read this, the cat will be out of the bag) a genius because anytime they get a mention or blog post, I shoot them an email and tell them about it.

It’s a great thing- try it out and let me know if you like it-